Nike is now the current sponsor for the French National Soccer team after earning the franchise for almost $400 million dollars, according to The New York Times. While I was in Europe, all the Niketown stores, present in every major city, had displays showing off the new kits for the team, along with other gear and collectables. Additionally, they're making a large marketing push across social media, print, and TV.
I really dig this TV spot which supposedly features the words from the duel scene from Cyrano de Bergerac, though I couldn't validate that, as I've never read or seen the play.
Their print ads also feature notable French icons such as La Marianne, Eric Cantona, and french musician Oxmo Puccino. The site for the entire line of sportswear and campaign can be found here.
Living his entire life with the little town of Seattle in his backyard, Laurent has been exposed to many experiences, different from your average young Seattleite. Sure, he may enjoy a cup of Starbucks on a rainy day, trying to keep warm with his North Face parka while waiting for the 71, listening to a blend of Hendrix and Scholars. But there's so much more- stay tuned to find out!
