Another Super Bowl has come and gone, which of course beings the onslaught of discussions, reviews and analyses of the game and the commercials. I decided to give my two cents via blog. As usual, Budweiser's millions of dollars were successful by producing humorous, memorable ads, but I was most impressed with Google's, which was incredibly clever at what seems like a brilliantly low production cost.
While it didn't boast humor or being risqué, I found it to be the most creative. I was truly impressed with the concept of telling a short story simply just through Google searches. Even some of the Typer's emotion was expressed through the mouse's motions and pace of typing. Not only was a short story told in a clever way that grabbed attention, some of Google's functional attributes were expressed through these searches such as the misspelling corrections, translations, and maps, without overtly saying, "Hey, look at what our product can do."
While I feel that a lot of people can identify with "Googling," it appealed to me especially with my familial ties to France (my Dad was raised in Paris and I have gone back to visit multiple times) and my own use of the search engine. In my quest to study abroad next year, among many other things, I constantly use Google to look up surrounding attractions around locations, and frequent the "street view" to really see what the places may look like. I also use the translation function to translate entire webpages after trying to figure it out for myself. And yes, I ditched Firefox/Safari for Chrome and never looked back.
Besides this spot for Google, I also enjoyed the Flo TV ad. I'm a big fan of compilations of historic, monumental moments that evoke a lot of emotion from viewers, hence one of my previous posts about the Nike "Courage" spot.
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