When I think back on my childhood, some of my most fond memories were playing games, of course. Being an outdoorsy kid, I played a lot on the playground during recess. Tag was my game. Now, as a young adult, I can't remember the last time I got to play. But what If I got to play a elaborated game of tag in an entire city, competing to win a car... in Sweden? Sign me up!
Mini has created a tremendously creative and fun campaign using an iPhone app, harnessing the phone's GPS to track other users in Stockholm. While I wonder how some of the technicalities work, such as what happens if you lose service, I applaude them on this fun, engaging concept. Can we have a Seattle version soon?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment